It’s been trial and error for the design department at Big Desk Tees. Some designs are popular (i.e. they sell…duh). Others haven’t had even a single shirt purchased. Zero sales. The problem is - not designing something you would wear, but creating something that the masses will wear. I think it was my brother who suggested posting potential designs that were being considered on the website and allowing the viewing public to cast their vote. Good idea. Have I done that yet? No. Why not? It’s in the pipeline.
The initial investment on a first run design ranges from $150-$500 depending on the amount printed and the quality of the shirt. The more t-shirts you buy wholesale and the more you print at a time, the lower the cost per unit becomes. If you want to print one custom t-shirt, it will cost you a bundle. If you print 25-50 the cost per shirt drops. The catch is, “What brand, style, or color should I print this design on?” Black tees sell, but are more expensive. White tees cost less, but who buys white t-shirts anymore? Then the question is, “Should we use organic tees or distressed tees?” Organics are soft, but the distressed are cool.
We're not too worried about the stock that doesn't sell. We figure that when it's time to clean out the warehouse to make room for the new designs we could just head up to Venice Beach, get a one day sellers permit, and unload the unsold inventory at cost + $1 to cover fuel. There aren't many better things in life than having to hang out at Venice Beach selling your own t-shirts all day. On that note, make it cost + $1.10 to cover fuel and suntan lotion.
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